the strategic use of relevant and valuable content to attract and grow a community of potential customers.
People are starting to tune out advertising or push marketing that are forced into their faces.
attracts customers to your brand…instead of chasing them.
Wouldn’t it be great if you could focus on running your business without ever having to worry about lead generation?
Well you can.
With strategically crafted content distributed to your target audience, you can find yourself on the other side of the door, while your customers do the knocking.
How does Content Marketing work?
Direct sales and hard sell are losing ground.
Today, consumers are more savvy and skeptical. They tend to fall under one of these categories:
Using the right strategy and execution, you can nurture prospects into customers (the short term goal) and customers to advocates (the long term goal).
Loud Kitchen's Content Marketing Process
“If you fail to plan, you plan to fail.”
Content marketing isn’t just about putting out a new post everyday. There is a method to the madness.
For brevity’s sake, here’s a general framework:
- Capture your prospect’s attention
- Make them stay. Give them reasons to engage with you, and then to return for more.
A successful campaign considers every aspect of customer behaviour from knowledge of the customer, to the telling of the marketing message, to fulfillment & logistics as well as customer retention activities.
Today’s market is filled with noise and it requires extra effort for your prospects to find you.
Remain silent and be buried in the noise.
Or, distinguish yourself from the competition.
It’s your choice.
Our Content Marketing Results
By executing personalised content marketing strategies built around our clients’ businesses, these are some results our clients had:
[click on images to read full case studies]
Curious how Content Marketing can help your business?
Let’s explore over coffee: