“If you fail to plan, you plan to fail.”
Content marketing isn’t just about putting out a new post everyday. There is a method to the madness.
For brevity’s sake, here’s a general framework:
- Capture your prospect’s attention
- Make them stay. Give them reasons to engage with you, and then to return for more.
A successful campaign considers every aspect of customer behaviour from knowledge of the customer, to the telling of the marketing message, to fulfillment & logistics as well as customer retention activities.
Today’s market is filled with noise and it requires extra effort for your prospects to find you.
Remain silent and be buried in the noise.
Or, distinguish yourself from the competition.
It’s your choice.