If your website is a significant source of leads, you should be tracking your traffic and sales funnels religiously. Google Analytics (GA) is a free and powerful analytic software that many small businesses rely on. UA to be replaced by GA4 in 2023 Google has announced that in 2023, they’ll be sunsetting Universal Analytics (UA), the version […]
Author: Yen Yee
The Small Business Owner’s Content Marketing Handbook
Thinking about using content to attract leads and drive sales? This content marketing handbook was put together to help you in planning and executing your first content marketing campaign. What is Content Marketing? The art of using information to communicate to your target audience, in order to ultimately promote a brand, product or service. Or, […]
Ecommerce Booster Package – which is the best platform?
Launched by Enterprise SG in 2nd April 2020 to help local SMEs migrate their business online, the Ecommerce Booster Package allows you set up shop on one of the four participating e-commerce platforms. So… Which is the best e-commerce platform for the E-commerce Booster Package? Ultimately, your choice should depend on the preference of your […]
100 subs on YouTube in 6 months, here’s what we’ve learnt
Best way to always be having fun? Incorporate it into your work! At least that’s what we’ve been doing. Since 14 Aug 2019, we fished for countless hours (I solemnly swear it was done in the name of content creation) and published about 16 videos. It was a side project, we had to dedicate time […]
What should I include in my business website?
Today, consumers tend to rely on the internet for answers to their problems. If your business isn’t visible online, you will not be able to tap into this consumer behaviour and could end up losing market share. Since you’re reading this article, you’ve probably recognised this threat. With exception of certain unique industries, the first […]
Social Media Marketing Tips for Small Businesses
You’d probably started a social media account hoping to “build an audience and sell to them”.
But realised that it’s not going the way you had expected. Here’s what you’re missing.